Our core values represent essential truths that drive our work every day. They serve as guiding principles for building high-performing teams, creating lasting partnerships and fostering an inclusive, respectful, authentic culture where all can thrive and feel a strong sense of belonging.
Core Values
Passion For Dedicated Golfers
Golf is our heritage and our primary focus. We have a deep appreciation for dedicated golfers and strive to understand and anticipate their needs, today and tomorrow.
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Andrew | Bianca, Dominique, & Ouafae
Performance & Quality Excellence
We live by the credo “Autograph your work with excellence.” Our unrelenting focus on superior performance, quality and consistency is a competitive advantage that builds unwavering trust with golfers, golf professionals and trade partners.
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Bobby & Chris | William
Driven To Innovate
We have a burning desire to continuously improve. We are problem solvers and constantly challenge the status quo – from creating the most technologically advanced products, to the way we work with our trade partners, to how we engage with golfers.
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Julie | Manny
A Spirit of Leadership
We are competitive and decisive. We are confident yet act with humility. We persevere in the face of challenges with resilience and optimism. We deliver results in the near-term while preserving our brands’ long-term leadership positions.
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Heather | Brandon
Integrity & Respect
We are trusted because we do what we say we will. We hold each other accountable to the highest standards of ethical behavior. We seek to build a globally diverse, inclusive and collaborative culture.
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Jasmin | Emma, Paul & Ryan
